The company philosophy of Masureel is passion. With the motto "Only passion can help you go higher", the company attaches great importance to quality and art. Masureel is fortunate to be able to build a rich family history, as the family is active in the western Flemish flax industry, weaving and refining fabrics for over two centuries. At the end of the 20th century, Masureel switched to the printing of high-quality non-woven and textile wall coverings and refined interior fabrics. Through its means of production and production, Masureel is a 100% Belgian company.

In 2004, the company wanted to start creating, producing and distributing its wall covering collections. The first Masureel brand, Khrôma, was born shortly after. Followed by the brands Zoom, Guy Masureel, Masureel for Architects and many other projects.

Khrôma is a library of "Stories in which to live". Each Khrôma collection contains a unique and original story, connecting us with the rich heritage of the many cultures of our planet. Combinations of elaborate colors, innovative structures and always appealing designs have made Khrôma a leading brand in its sector. It offers the private and professional interior designer wide variety and inspiration tailored to any challenging decorating project. A companion in the search for originality and individuality.