Masureel’s company philosophy is passion. Under the motto “Only passion can help you to go higher”, the company attaches great importance to quality and art. Masureel is fortunate to be able to build on a rich family history, as the family has been active in the West-Flemish flax industry - weaving and refining fabrics - for more than two centuries. In the late twentieth century, Masureel switched over to the printing of high quality non-woven and textile wallcovering and refined interior textiles. Through its own manufacturing and production means, Masureel is a 100% Belgian company.
In 2004, the company wished to start creating, producing and distributing its own wallcovering collections. Masureel´s first brand Khrôma came into existence soon after. Followed by the brands Zoom, Guy Masureel, Masureel for Architects and multiple other projects.
Khrôma is a library of ‘Stories to live in’. Every Khrôma collection holds a unique and original story, connecting us with the rich heritage of the many cultures on our globe. Elaborate color combinations, innovative structures and ever attractive designs have established Khrôma as a leading brand in its field. It offers the private and professional interior designer ample variety and tailored inspiration for any challenging decoration project. A companion in the search for originality and individuality.